FAQ
Frequently asked
questions
Everything you need to know about GEO, AI visibility, and how we help brands get found across AI search surfaces.
What is GEO (Generative Engine Optimization)?
GEO stands for Generative Engine Optimization — the discipline of structuring your content so that AI systems like ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude cite your brand when generating answers to user queries. Unlike traditional SEO which focuses on ranking in search results, GEO focuses on being cited in AI-generated answers. It requires different content structures, different signals, and different measurement frameworks.
How do you get brands cited in ChatGPT and other AI platforms?
We use our 8-signal GEO framework to structure your content in ways that AI systems prefer to cite. This includes implementing llms.txt files, writing executive summaries, adding bolded statistics, using question-based headings, deploying FAQ schema, providing direct answers, creating key takeaway sections, and ensuring proper source attribution. Each signal increases the probability that an LLM will select and cite your content when generating responses.
What's the difference between GEO and traditional SEO?
Traditional SEO optimizes for search engine ranking algorithms — getting your pages to appear on page 1 of Google. GEO optimizes for AI citation algorithms — getting your brand mentioned when AI systems generate answers. The content structure, technical signals, and measurement metrics are fundamentally different. We practice both disciplines because they complement each other: strong traditional SEO builds the authority that AI systems use to decide who to cite.
How long until we see results?
AI citation improvements can begin appearing within 2-4 weeks as AI systems re-crawl and re-index optimized content. Traditional SEO improvements typically take 3-6 months for meaningful ranking changes. Our 45-60 day battle plans are designed to deliver measurable progress within the first engagement period, with compounding gains over subsequent months. We provide weekly reports so you can track progress from day one.
Do you work with Shopify / WordPress / Webflow sites?
Yes, we work with all major platforms including Shopify, WordPress, Webflow, Next.js, and custom-built sites. Our technical SEO team has deep experience with each platform's specific architecture, limitations, and optimization opportunities. Platform choice doesn't limit what we can achieve — we adapt our implementation to work within your existing tech stack.
What does the free AI visibility audit include?
Our free audit runs your brand through every major AI surface — ChatGPT, Perplexity, Gemini, Google AI Overviews — using your target keywords and competitive queries. You receive a report showing exactly where you appear, where you don't, and where your competitors are getting cited instead. The audit also includes a technical assessment of your site's AI-readiness and a prioritized list of quick wins. It's delivered within 48 hours.
How do you measure AI citations?
We use proprietary monitoring tools that systematically query AI platforms with your target keywords and track whether your brand is cited in the responses. This includes monitoring ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude. We track citation frequency, citation context (how your brand is mentioned), competitive share of voice, and changes over time. All metrics are available in your real-time dashboard.
What industries do you specialize in?
We work across DTC eCommerce, B2B professional services, SaaS, and local/multi-location businesses. Our methodology is industry-agnostic — the 8-signal GEO framework and 3D content matrix approach adapt to any vertical. That said, we have particularly deep experience with fashion eCommerce, financial services, pet products, and professional services firms.
Can you guarantee AI citations?
No one can guarantee specific AI citations because AI systems are probabilistic and their behavior changes frequently. What we can guarantee is that we will implement every known best practice for AI citation optimization, monitor your visibility continuously, and adapt our strategy as AI systems evolve. Our track record shows that systematic GEO optimization consistently and significantly improves AI citation rates across all major platforms.
How much does it cost?
Our engagements are custom-scoped based on your current visibility, competitive landscape, content needs, and goals. We offer both project-based engagements (like our 45-60 day battle plans) and ongoing retainers for continuous optimization. Start with a free AI visibility audit — it gives us the information we need to scope a proposal and gives you a clear picture of the opportunity before committing to anything.
Still have questions?
Let's talk
Start with a free AI visibility audit. We'll answer any remaining questions and show you exactly where your brand stands.