About Gridstart
Built for how people
actually find information now
The way people discover brands changed. Agencies haven't caught up. We built Gridstart to close that gap.
Our story
Why we exist
In 2025, something fundamental shifted. People stopped going to Google for answers and started asking ChatGPT, Perplexity, and AI assistants instead. The brands that showed up in those AI-generated answers won the customer. The brands that didn't became invisible.
Traditional SEO agencies kept optimizing for page 1 of Google while the battlefield moved. We founded Gridstart because we saw the gap: brands needed an agency that understood both traditional search and the new AI citation landscape — and could optimize for both simultaneously.
Our methodology wasn't developed in theory. It was built from real client work — running audits, deploying content strategies, and measuring what actually moves the needle on AI visibility. Every framework we use has been tested and refined across DTC, B2B, and eCommerce brands.
Our mission
Make brands visible across every AI surface where buyers get answers
Not just Google. Not just one AI platform. Every surface — ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, Copilot — where your potential customers are asking questions and getting answers. That is the new standard for online visibility, and that is what we deliver.
The team
Who's behind this
Matt Putra
Founder
Matt comes from a fractional CFO background, where he saw firsthand how dependent businesses are on search visibility for revenue — and how completely unprepared most are for the shift to AI-generated answers.
He built Gridstart's methodology from real client work: running AI visibility audits, deploying GEO-optimized content strategies, and measuring what actually drives citations across ChatGPT, Perplexity, and Google AI Overviews. The 8-signal framework, 3D content matrix, and 5-agent audit system all came from hands-on experimentation and results.
Our values
What we stand for
Data-driven
Every recommendation is backed by data. We measure AI citations, track ranking changes, and tie everything back to revenue impact. No vanity metrics, no guesswork.
Transparent
You see everything we see. Live dashboards, weekly reports, and direct access to the team. We explain what we're doing, why we're doing it, and what to expect.
AI-native
We don't bolt AI onto old SEO processes. Our methodology, tools, and workflows were built from scratch for a world where AI generates the answers buyers rely on.
Results-obsessed
We care about one thing: making your brand visible where your buyers are looking. Every strategy, every piece of content, every technical fix is evaluated against that single outcome.
Location
Remote-first, globally serving
We work with clients across North America, Europe, and APAC. Our distributed team operates across time zones to provide responsive, always-on support.