Case studies

Real brands,
real results

How we help DTC, B2B, and eCommerce brands become visible across AI search surfaces and traditional search — with measurable outcomes.

01

Kenny Flowers

DTC Resort Wear

Fashion eCommerce

81

Content pieces

60 days

Campaign timeline

41

Thin posts replaced

Challenge

Kenny Flowers had zero organic visibility for core category terms. Their blog consisted of 41 thin posts with no strategic keyword targeting, and their collection pages were unoptimized for search. In a competitive resort wear market, they were invisible to both Google and AI-powered search surfaces.

Solution

We developed a 60-day battle plan with 81 content pieces strategically mapped across their product categories. This included collection page SEO overhauls, destination-specific resort wear guides (Maui, Cabo, Caribbean), and a content architecture redesign that created clear topical authority signals. Every piece was structured with our 8-signal GEO framework for AI citation readiness.

Results

  • First resort wear brand optimized for AI citation across ChatGPT, Perplexity, and Google AI Overviews
  • 81 content pieces deployed across collection pages, destination guides, and buying guides
  • Comprehensive content strategy replacing 41 thin posts with structured, GEO-optimized content
  • Collection page SEO driving direct product discovery through search
02

Eightx

Fractional CFO Services

Professional Services / B2B

95+

Content pieces

85/106

Pages unindexed (before)

17

Organic visits/mo (before)

Challenge

Eightx had severe technical SEO issues: 85 of their 106 pages were not indexed by Google. Their domain authority score was just 15 out of 100, and the entire site was generating only 17 organic visits per month. Their fractional CFO services were completely invisible to potential clients searching online.

Solution

We started with a comprehensive technical audit that uncovered and fixed critical canonical tag issues, sitemap errors, and indexation blockers. Then we deployed a matrix content strategy: 95+ content pieces mapped across 5 services, 5 industries, and 6 tech stacks. We also built location pages targeting 4 countries where Eightx operates.

Results

  • Matrix page strategy covering 5 services x 5 industries x 6 tech stacks for comprehensive topical coverage
  • 95+ content pieces deployed with full GEO optimization
  • Technical fixes resolving indexation issues across 85 previously unindexed pages
  • Location pages targeting 4 countries with geo-specific content
03

Bow Wow Labs

Pet Products DTC

Pet Products eCommerce

Pet DTC

Industry

AI-first

Focus

GEO

Approach

Challenge

Bow Wow Labs needed to break through a crowded pet products market where established brands dominated both traditional search results and AI-generated recommendations. As an eCommerce DTC brand, they needed visibility across every surface where pet owners research products and get buying recommendations.

Solution

We implemented an AI-first content strategy with full GEO optimization, targeting the specific queries pet owners ask AI assistants when researching products. Our competitive intelligence analysis mapped the AI citation landscape across major pet brands, identifying gaps where Bow Wow Labs could establish authority and earn citations.

Results

  • AI-first content strategy deployed with GEO optimization across all product categories
  • Competitive intelligence mapping across major pet brands for AI citation opportunities
  • Content structured for AI citation in product recommendation queries
  • Strategic positioning in AI-generated pet product recommendations

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