Case studies
Real brands,
real results
How we help DTC, B2B, and eCommerce brands become visible across AI search surfaces and traditional search — with measurable outcomes.
Kenny Flowers
DTC Resort Wear
81
Content pieces
60 days
Campaign timeline
41
Thin posts replaced
Challenge
Kenny Flowers had zero organic visibility for core category terms. Their blog consisted of 41 thin posts with no strategic keyword targeting, and their collection pages were unoptimized for search. In a competitive resort wear market, they were invisible to both Google and AI-powered search surfaces.
Solution
We developed a 60-day battle plan with 81 content pieces strategically mapped across their product categories. This included collection page SEO overhauls, destination-specific resort wear guides (Maui, Cabo, Caribbean), and a content architecture redesign that created clear topical authority signals. Every piece was structured with our 8-signal GEO framework for AI citation readiness.
Results
- First resort wear brand optimized for AI citation across ChatGPT, Perplexity, and Google AI Overviews
- 81 content pieces deployed across collection pages, destination guides, and buying guides
- Comprehensive content strategy replacing 41 thin posts with structured, GEO-optimized content
- Collection page SEO driving direct product discovery through search
Eightx
Fractional CFO Services
95+
Content pieces
85/106
Pages unindexed (before)
17
Organic visits/mo (before)
Challenge
Eightx had severe technical SEO issues: 85 of their 106 pages were not indexed by Google. Their domain authority score was just 15 out of 100, and the entire site was generating only 17 organic visits per month. Their fractional CFO services were completely invisible to potential clients searching online.
Solution
We started with a comprehensive technical audit that uncovered and fixed critical canonical tag issues, sitemap errors, and indexation blockers. Then we deployed a matrix content strategy: 95+ content pieces mapped across 5 services, 5 industries, and 6 tech stacks. We also built location pages targeting 4 countries where Eightx operates.
Results
- Matrix page strategy covering 5 services x 5 industries x 6 tech stacks for comprehensive topical coverage
- 95+ content pieces deployed with full GEO optimization
- Technical fixes resolving indexation issues across 85 previously unindexed pages
- Location pages targeting 4 countries with geo-specific content
Bow Wow Labs
Pet Products DTC
Pet DTC
Industry
AI-first
Focus
GEO
Approach
Challenge
Bow Wow Labs needed to break through a crowded pet products market where established brands dominated both traditional search results and AI-generated recommendations. As an eCommerce DTC brand, they needed visibility across every surface where pet owners research products and get buying recommendations.
Solution
We implemented an AI-first content strategy with full GEO optimization, targeting the specific queries pet owners ask AI assistants when researching products. Our competitive intelligence analysis mapped the AI citation landscape across major pet brands, identifying gaps where Bow Wow Labs could establish authority and earn citations.
Results
- AI-first content strategy deployed with GEO optimization across all product categories
- Competitive intelligence mapping across major pet brands for AI citation opportunities
- Content structured for AI citation in product recommendation queries
- Strategic positioning in AI-generated pet product recommendations
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